Earlier this year, I wrote about The Stockman as one of the most significant development projects planned for the base area in Steamboat. At the time, it was already a major story — a large-scale redevelopment on a long-vacant site with the potential to reshape part of the resort.
There’s now a meaningful update.
The Stockman is moving forward under the Auberge Resorts Collection brand, and that changes the conversation in an important way.
What’s New: Auberge Resorts Collection Is Coming to Steamboat
The Auberge Resorts Collection is a globally recognized luxury hospitality brand known for high-end, experience-driven properties in destinations like Aspen, Jackson Hole, Napa Valley, and beyond.
Their involvement in The Stockman signals that this is not just another development project — it’s a move toward a different level of positioning for the Steamboat base area.
You can read the official announcement here:
https://auberge.com/press/the-
Why the Auberge Brand Matters
From a real estate perspective, the operator behind a project matters just as much as the project itself.
Auberge properties tend to focus on:
- High-end design and finishes
- Service-driven experiences
- Lower density, more curated environments
- Buyers and guests looking for a premium, destination-level product
That combination typically attracts a different segment of the market — one that is less price-sensitive and more focused on experience, brand, and long-term value.
For Steamboat, that’s a notable shift.
Putting This in Context: A Rare Base Area Development Cycle
To understand why this matters, it helps to zoom out.
For roughly 15 years following the 2007–2008 recession, there was very little new multi-family development at the base of the ski area. Projects were paused, delayed, or never restarted, and several sites — including the one where The Stockman is planned — remained underutilized.
That began to change with The Amble, which was the first new multi-family development delivered at the base in over a decade. It helped demonstrate that there was real demand for new product in that location.
Now, we’re seeing what looks like a new development cycle.
As discussed in our recent market and forecast coverage, there are multiple projects expected to move forward over the next three to five years — making this one of the more concentrated periods of base-area development Steamboat has experienced in decades.
The Stockman, especially with Auberge involved, is likely to be one of the defining pieces of that cycle.
What This Could Mean for Steamboat Springs Real Estate
Developments like this don’t exist in a vacuum — they tend to influence the broader Steamboat Springs real estate market over time.
A few potential impacts to watch:
Increased Visibility for Steamboat as a Destination
Auberge brings a level of brand recognition that extends well beyond Colorado. That can introduce Steamboat to a wider audience of luxury travelers and second-home buyers.
Upward Pressure at the High End of the Market
Projects at this level often help establish new benchmarks for pricing, particularly in the resort and base-area segments.
Spillover Into Surrounding Neighborhoods
Historically, when investment concentrates in the base area, nearby properties — both residential and investment-oriented — tend to benefit from increased attention and demand.
A Shift in Buyer Profile Over Time
As more luxury, service-oriented product enters the market, the mix of buyers may gradually evolve, particularly in the resort core.
A Balanced Perspective
It’s worth noting that development at this scale always comes with a range of perspectives.
Some see it as a natural evolution of the resort and an investment in Steamboat’s long-term viability. Others have concerns around growth, infrastructure, and maintaining the character of the community.
Both viewpoints are part of the conversation — and likely will continue to be as these projects move forward.
Final Thought
For a long time, the base area in Steamboat saw limited new development. What we’re seeing now is a shift — not just in activity, but in the type of projects being introduced.
The addition of the Auberge Resorts Collection to The Stockman is a meaningful signal of where that shift may be heading.
As these projects move from planning to reality over the next few years, they’ll play a role in shaping not just the physical base area, but the broader trajectory of the Steamboat Springs real estate market.
I’ll continue to share updates as more information becomes available.
For a deeper look at the original project, you can read our earlier blog here:
The Stockman Steamboat: A $500 Million Development That Will Redefine the Base Area
